| People | Strategy | Process |
|---|---|---|
| Selling Skills | Corporate | Lead Generation |
| Behavior Styles | Market | Customer Engagement |
| Values | Competitive | Diagnostic Roadmaps |
| Capability | Product | Financial Impact |
| Commitment | Account | Proposal Conversion |
| Limiting Beliefs | Segmentation | Value Creation |
| Mental Stamina | Pricing | Forecast Accuracy |
| Growth Potential | Compensation | Value Capture |